Creamfields hires Corporation Pop for third year running

For the third successive year Pop Corporation has been hired to create promotional campaign for the Creamfields dance music festival.

After winning a three-way pitch for Creamfields 2011,the Manchester design company has been hired to handle the online and offline campaign.

Its work this year helped the festival sell-out its 60,000 tickets across the August Bank Holiday weekend.

Dom Raban, Corporation Pop's managing director, said: “Not only are we the only agency in the history of the festival to be re-appointed for successive campaigns but we're also very proud that the 2009 and 2010 festivals were both sell-outs.

"In fact Creamfields 2010 was the fastest selling festival in the event's 13 year history.”

Corporation Pop's campaign for the 2011 festival, which again takes place in August, will launch in March.